Incineroar still won't die.

On this episode, Jim and Christian break down a wildly chaotic week in the world of Pokémon news. From Pokopia reportedly driving massive profit revisions at Koei Tecmo to speculation about Nintendo’s hardware tailwinds, the guys dig into why this game has become a cultural and financial juggernaut. They also get into Pokémon Night Out, an EDM concert event featuring Marshmello that pushes the franchise further into live music crossover territory.

From there, things only get weirder: Target’s Pokémon collaboration rolls out starter jackets, Pop-Tarts, Sour Patch Kids, and even Pikachu-shaped snacks, while the question of over-commercialization starts to creep in. Competitive talk hits with Incineroar continuing to dominate the Pokémon Champions meta, and the duo also touches on Silicobra’s regional spawn controversy in Pokémon GO, a new Pokémon footbath experience in Japan, and the oddly deep cultural roots of Farfetch’d.